Section
Beauty & Wellness
Skincare, self-care, and the rituals Americans are trying now.
The Skinification of Body Care Brings Serums Below the Neck
Ingredients and formats once reserved for facial skincare are migrating to body products, elevating an overlooked category.
Scalp Health Emerges as the Next Frontier in Hair Care
The idea that healthy hair starts with a healthy scalp is reshaping routines and product shelves alike.
Makeup Trends Tilt Toward a Natural, Skin-First Finish
Heavy, full-coverage looks are giving way to lighter formulas that let real skin show through, a shift years in the making.
Sleep Becomes the Wellness Priority Americans Take Most Seriously
After years of hustle culture, rest is being reframed as the foundation of health, and sleep hygiene has gone mainstream.
Wellness Tourism Booms as Travelers Seek Restorative Getaways
Destination spas and wellness retreats are thriving as Americans build trips around rest, movement, and mental reset.
Fragrance Enjoys a Revival as a Form of Everyday Self-Expression
Interest in personal scent is surging, with layering and niche perfumery drawing a new generation of enthusiasts.
Nail Care Trends Toward Health, Simplicity, and Long-Wear Formulas
Nail health is taking priority alongside style, as durable, lower-damage options reshape the manicure.
Mindfulness Goes Mainstream, but Experts Urge Realistic Expectations
Meditation and mindfulness practices are woven into daily life for millions, with clear benefits and some overblown claims.
Technology Promises Personalized Skincare, With Mixed Results So Far
AI skin analysis and custom formulations aim to tailor routines to individuals, though experts say fundamentals still matter most.