Section
Beauty & Wellness
Skincare, self-care, and the rituals Americans are trying now.
Beauty-Tech Brand Lyma Enters Skincare With a Debut Anti-Aging Range
Known for its at-home devices, Lyma moved into skincare with a debut range led by a cream that targets several visible signs of aging at once.
Merit Lands a New Investment and Expands Beyond Makeup Into Skincare and Fragrance
The minimalist makeup brand secured a minority investment and broadened its lineup, the latest sign of momentum for pared-down beauty labels built around a tight edit of products.
Personal Phone Calls and the Gender Bias "Trap": When Technicians Turn a Spa into a Slum
A male client's pedicure at Crystal Nail Spa became a case study in professional-conduct failures: a technician on a personal call the entire service, corner-cutting rooted in gender bias, and staff asleep on the salon floor.
Quoted $45, Charged $67, and Told She Was Lying: Pricing Accuracy and Billing Integrity at Rose's Nails & Spa
A client was quoted $45, charged $67 with no clear explanation, saw her cash and card payments fail to add up, and then was told she was lying when she asked about it. A look at honoring your quotes, clean billing, and handling a pricing question with respect.
Impatience and a Disappointing First Pedicure Experience at Amy's Nails
A longtime nail client says her first pedicure at Amy's Nails was rushed and left her skipping her planned full set entirely. A look at how a technician's manner on a first visit can shape whether a new customer ever comes back.
Outdated Techniques and a Disappointing $125 Result for a Long-Time, Returning Customer at Top Nails
A longtime customer says her first visit back to Top Nails in years left her disappointed, with beginner-level work for a $125 service. A look at what can happen when a salon's techniques fall behind and how to win back a lapsed regular.
The Skin Barrier Takes Center Stage as Gentle Routines Win Out
After years of aggressive actives, Americans are embracing simpler routines built around protecting the skin's natural barrier.
US Beauty Award Spotlight (Part II): Celebrating the Vanguards of Innovation and Community Prestige
The US Beauty Award launches the second installment of its Spotlight Series, celebrating the 2025 visionaries who masterfully harmonized cutting-edge operational technology and profound local trust to achieve elite market distinction.
Self-Care Grows Up, Trading Indulgence for Sustainable Habits
The self-care conversation is maturing beyond spa days toward the ordinary routines that actually sustain wellbeing.